---
title: "Remote Christmas party for Samsung"
description: "Our take on a remote Christmas party for 450 Samsung employees at home in Austria and Switzerland."
type: "case study"
client: "Samsung"
date: "2020-12-15"
format: "Live-streamed remote Christmas party"
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/galaxy-lametta-xmas-party-remote-fuer-samsung"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Remote Christmas party for Samsung

> Our take on a remote Christmas party for 450 Samsung employees at home in Austria and Switzerland.

## At a glance

- 90-minute remote Christmas party for 450 Samsung employees in Switzerland and Austria, hosted by Hazel Brugger
- Live stream from Samsung Switzerland's headquarters with DJ sets, a magician, chat, calls and an interactive Christmas tree
- Almost 500 parcels with ugly socks, a card set and sweets sent to employees in advance
- Concept, landing page, live direction, artist coordination and decoration by made, delivered in under 4 weeks

Galaxy Lametta Xmas Party! That was our take on a remote Christmas party for 450 Samsung employees at home in Austria and Switzerland. Ninety minutes hosted, commented on and interpreted by Hazel Brugger in an ugly sweater, **delivered in under 4 weeks.**

Video: https://player.vimeo.com/video/500990157

**Highlights:**

- Interactive Christmas tree bringing photos from home offices straight into the studio
- Chat and calls with Hazel Brugger
- Live sets by DJ Ronfa from French-speaking Switzerland
- Interactive illusion with magician Arthur Roscha, for people to try at home: it works!
- Speeches from management in ugly sweaters, plus our Lametta Christmas Secretary looking after the chat

The surprise studio guest was comedian Kaya Yanar, who joined Hazel for a laughing verbal contest at the Lametta Lucky Wheel.

Images (3):
- Gruppe in Ugly-Christmas-Sweaters posiert im Studio, dahinter Screen mit Videocall-Kacheln und ein Kameramann
- Karton voller roter, glänzender Luftpolster-Versandtaschen mit Adressetiketten und Briefmarken
- Roter Plüschhocker mit Box «Lametta Lucky Wheel» und Karten vor Leuchtschild «Galaxy Lametta XMas Party»

Before the event, we sent almost 500 parcels containing ugly socks, a card set and sweets to employees in Switzerland and Austria. We planned and delivered a shoot at Samsung Switzerland's headquarters, scouted the location and developed the concept, look and feel, and landing page.

## Delivery

- Content concept: story, connecting theme and dramatic arc
- Graphics
- Technical concept: streaming, chat and call channels, social wall
- Overall event management, script, copy, schedule and production plan
- Interactive photo activation: technical workflow and delivery
- Landing-page design and programming
- Parcels: story-led contents, ordering, packing, shipping and coordination in Switzerland and Austria
- Artist coordination, contracts, briefings and support
- Location scouting
- Decoration concept for the streaming location, including set-up and take-down
- Organisation of the streaming shoot, including catering, parking and COVID measures
- Camera crew, direction and streaming in collaboration with [Smovie](https://www.smovie.ch)
- Reporting and debriefing

## A new era of events brings new questions

Remote events opened up a new field. They brought questions and challenges that we addressed with common sense, new ideas, a willingness to take risks and plenty of adrenaline.

With remote events still in their infancy, there was a lot of trial and error. These are some of the questions we worked through:

**How long should a remote party last?**

We cut the initial 3-hour plan to around 1.5 hours, mindful of how long participants would spend in front of a screen.

**How can live music work, taking latency, budget and technical challenges into account?**

We chose live DJs on site. This was technically manageable while retaining a live atmosphere and opportunities to interact.

**How can we put a stream on a landing page in the party's look and feel, with a technical setup that will not collapse?**

We chose a conventional streaming setup, separating the chat and social wall to keep the data load from 400 simultaneous users on the streaming page under control.

**Which COVID-19 risks need to be considered and reduced? What if artists, camera crew or our team have to drop out shortly beforehand because of quarantine or similar reasons?**

We created a risk register and did need to use it: the original DJs from Berlin could not travel because of lockdown. Four days before the event, we had to book and brief a new DJ in Switzerland and prepare 3 sets.

Everyone on set had to present a current negative COVID-19 test.

## What would you like to know about remote events?

We have put together a [Know-How page about remote events](/backstage).

_Image descriptions from the galleries; the photos themselves are on the HTML page._