---
title: "DZT: long-bench activation at Zürich main station"
description: "With «Stay a little bit longer», Deutsche Zentrale für Tourismus invited visitors to the longest bench in Zürich main station."
type: "case study"
client: "Deutsche Zentrale für Tourismus"
date: "2024-09-15"
format: "Promotion at Zürich main station"
location: "Zürich main station"
services: ["pos-marketing","messe-auftritte"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/dzt-lange-bank-auftritt-am-hb-zurich"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# DZT: long-bench activation at Zürich main station

> With «Stay a little bit longer», Deutsche Zentrale für Tourismus invited visitors to the longest bench in Zürich main station.

## At a glance

- Deutsche Zentrale für Tourismus activation in Zürich main station under the slogan «Stay a little bit longer»
- 30-metre bench made from pallet frames, an XXL banner beneath the hall ceiling and illuminated walls 4 to 5 metres high
- Five-senses approach using scents, headphones, flooring, wind and an apple with a greeting from SBB
- Digital Glücksrad as a draw, with 2,000 rounds played in one day

Images: Rote Messewände mit Landschaftsfotos und XXL-Banner «Faszination Deutschland» in der Bahnhofshalle des HB Zürich

Three prominent features formed the centre of this museum-style installation at Zürich main station. A 30-metre bench made from pallet frames sat at the heart of the activation, reflecting the slogan «Stay a little bit longer». A giant banner hung high in the station hall, visible from afar. Illuminated walls 4 to 5 metres tall created a warm, welcoming atmosphere.

Taking a «more is more» approach, we used the scale of the station hall from top to bottom: the XXL banner overhead and the exhibition structures and bench at ground level.

Video: https://player.vimeo.com/video/1013196086

Images (4):
- Lange Holzbank aus Palettenrahmen mit roten Sitzkissen vor Messewand mit ICE-Motiv und zwei Zugsitzen
- Lange Holzbank mit Banner www.germany.travel vor roten Wänden und Strandkorb in der Bahnhofshalle
- Rückseite der roten Messewände mit Texttafeln zu Natur, Kultur und Landschaften unter dem XXL-Banner
- XXL-Banner «Faszination Deutschland» mit Kreidefelsen hängt über den roten Messewänden von der Hallendecke

**A framework based on five senses**\
Our five-senses approach provided the theme, taking visitors on a journey through smell, touch and sound. To convey Germany's variety as a travel destination, we went beyond striking pictures of its regions.

We deliberately engaged the senses: scents brought landscapes to life; headphones played forest sounds and opera; different floor surfaces and wind evoked the North Sea through touch. Moving images added to the visual experience. For taste, visitors received an apple with a greeting from SBB.

The museum-style walls served two purposes: attracting attention from a distance and providing information through text, images and QR codes.

Images (4):
- Blau-weiss gestreifter Strandkorb mit Deutschland-Logo vor einer Fotowand mit Nordseestrand
- Zwei Holzfässer vor Fotowand mit Weinbergen, daneben Bildschirm mit Videoszene einer Klamm
- Verschiedene Bodenbeläge aus Pflastersteinen, rotem Teppich und Holz entlang der Bank, rotes Velo im Vordergrund
- Zwei Kopfhörer auf Ständern vor einer Fotowand mit Wanderern im Wald

The digital Glücksrad drew station passers-by towards the stand. With 2,000 rounds played in a single day, it proved a strong attraction.

> made took our objectives, including reusing elements already developed, and delivered them through a mix of new ideas and proven solutions, producing a result that delighted us.
>
> — **Stefan Mieczkowski**, Head of DZT's Swiss office

Images: Warteschlange von Passant:innen vor dem Bildschirm mit dem digitalen Glücksrad in der Bahnhofshalle

## Delivery

- Brainstorming and concept
- Graphics and visualisation
- Project management
- Partner coordination
- Set-up and take-down
- Logistics

> A big thank you to the entire team for their commitment to developing and delivering the project, with all its complex details.
>
> — **Stefan Mieczkowski**, Head of DZT's Swiss office

## Client quote

> Once again, developing and delivering the concept with made was creative, professional and effective.
>
> Stefan Mieczkowski, Head of DZT's Swiss office

_Image descriptions from the galleries; the photos themselves are on the HTML page._