---
title: "adidas Zürich Marathon"
description: "A photo keepsake and a little encouragement for runners at the Zürich Marathon finish line."
type: "case study"
client: "adidas"
date: "2022-04-10"
format: "Photo activation in a Promocube at the finish line"
location: "Zürich Marathon, Mythenquai"
services: ["sponsoring-auftritte","erlebnis-container"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/adidas-zurich-marathon"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# adidas Zürich Marathon

> A photo keepsake and a little encouragement for runners at the Zürich Marathon finish line.

## At a glance

- Fully branded adidas Promocube in the Zürich Marathon finish area at Mythenquai
- Photo activation with adidas-style photo strips under the slogan «Impossible is Nothing»
- Photo strips formed a running-community collage on the «Possibilities Achieved» photo wall
- Promocube fitted out with recyclable materials, with proper disposal after the event

made's brief was to create a coherent experience that caught the eye, recognised the runners' achievements and connected with their emotions.

Images: Blau-weisser adidas-Promocube mit Würfel auf dem Dach, davor Läufer und Besuchende bei einem Stehtisch

The fully branded Promocube, prominently positioned in the finish area at Mythenquai, gave adidas a visible, walk-in, weatherproof presence.

For runners with little energy left for a lengthy interaction after the race, adidas wanted to create a short, valuable moment to remember, with the encouraging slogan «Impossible is Nothing».

The photo activation developed for adidas did exactly that. Almost no one had a mobile phone with them, yet crossing the finish line is a moment worth remembering.

Visitors could also place their adidas-style photo strips on the «Impossible is Nothing – Possibilities Achieved» photo wall. The resulting colourful collage of athletes reflected the running community's sense of belonging, a central part of the concept.

Sustainability was high on adidas's priorities for the project. The Promocube was fitted out with recyclable materials, and visitors could pick up a treat from Secend.

Images: Kreisförmige Collage aus vielen Fotostreifen an blauer Wand mit Schriftzug Impossible is Nothing

## Delivery

- Advice and concept development
- Visualisation
- Feasibility assessment
- Print artwork
- Photo activation
- Promotional staff
- Set-up and take-down
- Proper disposal of materials

Images: Frau in weisser adidas-Jacke posiert mit Daumen hoch vor der Fotobox mit Blitzschirm im Promocube

## Client quote

> We were very satisfied with made's delivery. Working together was straightforward, and our stand was popular and busy on site.
>
> Carole Dossetto-Julen, Manager Sports Marketing, adidas Switzerland

_Image descriptions from the galleries; the photos themselves are on the HTML page._