---
title: "Aargauische Berufsschau"
description: "A stand concept with a personality quiz for an honest look at career choices."
type: "case study"
client: "Raiffeisen"
date: "2019-09-03"
format: "Careers-fair stand with a personality quiz"
location: "Aargauische Berufsschau"
services: ["messe-auftritte","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/aargauische-berufsschau"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Aargauische Berufsschau

> A stand concept with a personality quiz for an honest look at career choices.

## At a glance

- Raiffeisen stand at Aargauische Berufsschau for prospective apprentices, parents and teachers
- Quiz with honest results ranging from A, «You fit in here!», to D, «Perhaps another career»
- Photo station in the campaign design and a personalised giveaway with a sleeve, lanyard and quiz result
- Stand concept, construction, quiz programming, spatial design and support by made

Raiffeisen's stand aimed to help prospective apprentices explore a commercial banking apprenticeship in a serious but playful way. It addressed students, teachers and parents visiting Aargauische Berufsschau.

Images: Fünf weisse Stelen mit Tablets und Buchstaben A bis E für den Typentest vor Raiffeisen-Kampagnenwänden

The brief called for Raiffeisen's «Du passt uns!» campaign, meaning «You fit in here!», to be incorporated. Our solution was a personality quiz with honest results. They ranged from A, «You fit in here! Apply for an apprenticeship», to D, «Perhaps you would be more interested in another career». After completing the quiz, visitors could have their photo taken within the campaign design. With a sleeve, lanyard and the result printed on the back, the photo became a giveaway personalised with their name.

Video: https://player.vimeo.com/video/359290719

*Thomas Hauser, Member of the Bank Management, Raiffeisen Aare-Rhein*

Images: Messestand «Kaufmann/-frau Bank» von Raiffeisen mit Tresen, Fotostation, Schirm und Kampagnenwänden

## Delivery

- Stand concept and construction
- Quiz development, programming, design and copy
- Spatial design, decoration and visitor flow
- Delivery, set-up and take-down
- Technical support

## Client quote

> Through their ideas, Beda and Rachel managed to explain a career in banking clearly to prospective apprentices at the careers fair and spark their interest. Thanks to the output, we were able to eliminate our printing costs for information materials entirely. A worry-free, full-service package is always the basis of our great collaboration with made Marketing, and we can rely on it.
>
> Client

_Image descriptions from the galleries; the photos themselves are on the HTML page._